“You Won’t Part With Yours Either” 1960s Fender Ad Campaign

 

Fender advertisements, part of the “You Won’t Part With Yours Either” campaign of the 1960s

Vintage Fender advertising campaign by Bob Perine (1923-2004). Perine produced fantastic graphic work for Fender from 1957 to 1969, helping the company grow from regional guitar maker to industry giant.

His highly successful “You Won’t Part With Yours Either” campaign depicted people carrying Fender guitars and amplifiers in a host of unlikely to outrageous settings—while scuba diving, surfing, skydiving, skiing and other adventurous situations.

Click the images below to enlarge.